Subscription Marketing
DVDS is a database marketing and management provider drawing on expertise and years of experience in the publishing and direct marketing industry
Subscription Marketing
Early on in this century buying behaviour – the way people
make purchasing decisions - changed. For the past 50 years people made
these purchasing decisions based on broadcast media – whether
that is advertising on television or radio or more personal communication
using Direct Marketing techniques.
The buying cycle has now changed and companies need to interact with
potential purchasers further down and all through the cycle.
Decisions are made along with peers - products are shortlisted, tested
and chosen often without the influence of the product provider.
This means that along with traditional marketing techniques influence
and relationship building is done using Social Media.
DVDS are very experienced in the art of subscription marketing having
worked on building subscriptions for new products as well as running
campaigns to connvert free controlled circulation readers to long term
subscribers.
| •Multi-Channel Direct Marketing |
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Our Services
View our services below and click for more information.
Early on in this century buying behaviour – the way people make
purchasing decisions - changed. For the... more
info...
Benefitting from years of experience with top B2B magazine publishers and
offering responsibility for... more info...
DVDS is well aware of the need to have fresh and clean data to maximise marketing...
more info...
We have put together a list of tried and tested companies here who...
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Case Histories and Testimonials
We get positive feedback from all our clients, who often... more info...
What They Say
Some examples of our satisfied customers
"I have used DVDS to provide insight into the retail market and
to give us a real view of the accuracy of our data within that industry. His
understanding of the brief and ability to add value to the project enabled me
to achieve what we set out to do. I would have no hesitancy in recommending
him for any data project."
Ellen Forrester – William Reed Business Media
"Daniel has always delivered everything I have needed on time and
to the requirements requested. He is very organised and ideas driven. A great
person to work with!”
Tim Evans – Restaurant Magazine